In the past, marketing of products used to be a herculean task to most companies. When goods and products are ready for sales, three problems usually arise; the problem of WHO, WHERE, and HOW. The challenges are ‘WHO’ the customers would be, ‘WHERE’ would they come from and ‘HOW’ would they be reached.
It was the function of the marketing unit then to send employers in the units to the general market looking for potential buyers. These marketing personnel would go out in mass explaining the uses of the products to people and to convince them of the efficacy of the products. Most time, they would succeed in getting as much customers for the products as they could. Another way used to market products before (although still used till date, not as common as in the past) is the use of media such as Newspapers, Radio, and Television.
However, with the current technology in the world; internet, marketing of products has now taken new form. The difficult task of the past has now become easy to do without much stress. Online marketing is now in vogue as marketing is concerned. Many people make use of the internet daily; hence, through the internet, there is an outreach to a large number of people within a very short time. The internet as made the whole process simple.
There are many marketing tools, which have been design for online use, as well as software for marketing. The first of these tools is having an official website for the company. Many companies are now online, not for display of number of staff or history of the company, but to showcase what the company is about. Websites are used to tell the world about the products of the company. All products are placed on the company’s website alongside the specifications of the products and their reviews.
Besides the official websites, some marketing software has now being designed for marketing purpose only. These software are indispensable for company that which to thrive excellently in the competitive world of online marketing.
Online marketing tools and software have come with many advantages. The marketing tools have eased the process of marketing, sales, after sales process and customer management. This has in turn reduced the HR cost, allowance to employees, flight charges and visitor insurance in case of meeting overseas customers and also helps in saving the environment with paperless offices.
Advantages of Marketing Tools- The marketing tools have eased the process of marketing, sales, after sales process and customer management. This has in turn reduced the HR cost, allowance to employees, flight charges and medical coverage during travel in case of meeting overseas customers and also helps in saving the environment with paperless offices.